Consumer Behavior Research
Who are the consumers? Loyalty to you and the channel? Consumers can be identified from actual consumption behaviors, and at the same time, important indicators such as their true buying frequency and habitual shopping channels can be distinguished, whether they will be affected by competitive product promotions.
Pocket Share
Really follow the consumption behavior, you can understand the proportion of the product in the total amount of each consumption, and you can also calculate the proportion of the brand in the customer's monthly spending.
Actual Consumption Data
The source of the research data is intelligent data analysis. Supermarkets are selected as the channel for researching Taiwan's food and beverage sales, including channels such as Quanlian and Meilianshe. A total of more than 877,000 items are consumed, 233,000 electronic invoices, and nearly 55,000 people. Mobile device users.
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Consumption of big data
Electronic invoices officially exceeded half of the total invoices in 2014, reaching 4.2 billion. At the same time, it has also expanded its implementation to major domestic virtual shopping channels, combined with mobile app trends and research methods, which will enable a comprehensive observation of consumers' lifestyles.
2014 Brainstorming Network
Top 10 news rankings
Practical case: Taiwanese supermarket chain food and beverage sales surveys made public in the first half of 2014
The source of the research data is intelligent data analysis. Supermarkets are selected as the channel for researching Taiwan's food and beverage sales, including channels such as Quanlian and Meilianshe. A total of more than 877,000 items are consumed, 233,000 electronic invoices, and nearly 55,000 people. Mobile device users.
Track consumption!
Spend 4.2 times to chain supermarkets in half a year, with an average cost of 250.5 yuan
Supermarkets focus on household purchases, food is casual snacks, and beverages are led by fresh milk
Drinks classic places for the big brands, new products difficult to succeed
Food brands that appeal to health are easy to gain favor
Biscuit competition is fierce, and Korean brands of instant noodles invade
