2022 H1 Observation of Taiwan Home Appliances - Washing Machines

Washing machines are commonly used home appliances. Recently, some people are planning to purchase them. They are curious whether they can be used as a all-in-one washing machine, or if they only need washing and dehydration functions. According to experts, if the space is large and the budget is sufficient, it is recommended to install a washing machine independently. With a dryer, it helps to achieve the effect of drying clothes. On the other hand, if you live alone in a small house and the amount of laundry is not large, you usually don’t force the integration of three machines, but you still have to return to demand in the end. The market price is about NT$40,000. There is a chance to start.

Many small families in Taiwan have the need to buy washing machines. Although the number of clothes at home is always small, and there are always many self-service laundromats near residential areas, they can be cleaned quickly at home. Washing machines bring consumers a lot of life. Convenience is indescribable, and this reason attracts many consumers to want to have one for themselves. Angle data observes various products from different angles, and understands the changes and trends of products during the observation time through the simultaneous purchase of products, product keywords, brands, channels, etc. Through such investigations, observers have an understanding of the products sold in the market. Observers who do not know much about angle data can discover the unique market observation method of angle data in the past articles. Angle data sample survey of more than 10,000 transaction records of washing machine purchases in the first half of 2022, and found that consumers in the first half of 2022 prefer inverter and drum type washing machines.

ANGLE TECH Observation The product keywords of washing machines in the first half of 2022 are sorted by the revenue of each keyword. The top 30 are as follows: 型號、洗衣機、洗衣、公斤、變頻、滾筒、滾筒洗衣機、變頻洗衣機、洗脫、蒸氣、不銹鋼、自動、單槽、聲寶、銀灰、直驅、善美、單槽洗衣機、東元、大海、晶鑽、象牙白、定頻、直立、溫水、左開、惠而浦、星燦、台灣三洋、超音波. The keyword "直立" ranks 24th, which means that consumers who buy washing machines in the first half of 2022 will spend less on upright washing machines, while the keyword "滾筒" ranks sixth, indicating that most consumers who buy washing machines are willing Spend more money to buy "滾筒" washing machines. The difference between upright and drum washing machines can show the changes in consumers' demand for washing machines. In terms of the performance of washing machines, consumers rank tenth with the "蒸氣" function. It is speculated that in the first half of 2022, many consumers want washing machines with a heating function. In addition to the keyword "蒸氣", the keyword "溫水" , these keywords vaguely indicate that a washing machine with a heating function is what consumers need. In addition, the keyword "智慧" ranks outside the 30th place. Perhaps washing machines with AI smart functions have not attracted consumers, or such functions of washing machines are not the main products promoted by washing machine manufacturers in the first half of 2022. Observers can see in 2022 In the second half of the year, pay more attention to the sales of smart functional washing machines. In the keywords of color, silver-gray washing machines sell better than ivory white washing machines. White washing machines are not the favorite color of consumers who buy washing machines in the first half of 2022. The keyword ranking of "定頻" is far behind that of "變頻" washing machines. It can be seen that many consumers respond to the government’s promotion of net-zero carbon reduction policies, and will also purchase washing machines with energy-saving labels or inverter-type washing machines to save power and achieve carbon reduction goals. Keywords in washing machine brands 聲寶、東元、惠而浦 are on the list. The keyword "型號" in the top ranking shows that most washing machine manufacturers will specifically mark the model of the washing machine for consumers to identify, and the keyword "公斤" shows that consumers are particularly concerned about the washing capacity of the washing machine, and there is a marked number of kilograms The number of washing machines sold is more than that of washing machines without labels. Observers can see some clues from these product keywords. They can suggest that manufacturers need to pay attention to which parts make the products easier for consumers to choose when labeling products.

In the first half of 2022, Panasonic ranks first in the market share of washing machines. Panasonic is in the leading position in many home appliances in Taiwan. This brand is a household appliance brand in Taiwan. Many observers are also fans of the Panasonic brand. The second-ranked washing machine brand is LG. The Korean home appliance manufacturer LG’s washing machine is also one of the washing machine brands favored by Taiwanese consumers. The washing machine of this brand also accounts for nearly 30% of the market in Taiwan. The top ten washing machine brands in Taiwan in the first half of 2022 are: Panasonic、LG、聲寶(SAMPO)、東元(TECO)、HITACHI、TOSHIBA、SAMSUNG、惠而浦、歌林、ZANWA. From the data observers can know that the washing machine brand closely following Panasonic and LG is SAMPO. ANGLE TECH further observes the consumers who buy the 聲寶 brand washing machine. From the data, it is found that the consumer and the 聲寶 brand washing machine products are purchased at the same time: the first place is the refrigerator, the second is the monitor, and the third is the air conditioner. According to the data purchased at the same time of the SAMPO washing machine, it is found that the favorite brand of refrigerators purchased by the SAMPO brand washing machine is TECO. Observers who are interested in this can then make a survey on the group of consumers who buy the SAMPO brand washing machine and the TECO brand refrigerator. More in-depth observation, maybe the two well-known home appliance brands, SAMPO and TECO, can cooperate with each other in the washing machine and refrigerator home appliances in the future, and may have the opportunity to regain the market share of the washing machine market from Panasonic and LG.

Observers can understand the simultaneous purchase status of consumers from a specific washing machine brand, and can also gain insight into the consumer groups of different channels based on specific channels, observe the products that consumers purchase at the same time as washing machines in different channels, and observe the consumption of the consumer market from various angles There may be an opportunity to find the answer that observers are looking for every day. Through these observations and analyzes of ANGLE TECH, observers can further understand and understand consumers who bought washing machines in the first half of 2022, and enable observers to understand the consumption trends of consumers in the future. Without distinguishing between channels and brands, in the analysis data of simultaneous purchases of washing machine products in Taiwan in the first half of 2022, observers found that in the first half of 2022, consumers who bought washing machines preferred to buy clothes dryers at the same time. Among them, the LG brand 9 kg and The 16 kg dryer has the highest probability of being purchased at the same time. According to statistics, the demand for a 9 kg dryer with a small capacity is greater than that of a 16 kg dryer. Perhaps the suggestions put forward by experts are not groundless. These experts may have observed the consumption patterns of most consumers from the consumer market, so they made this suggestion; or many consumers followed the experts’ advice to install a washing machine and dryer independently , no matter what the reason is, the conclusion from the high probability of buying washing machines and clothes dryers at the same time happens to echo the expert discussion in the introduction.