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2017 Taiwan facial cleanser observation

Do you still stick to a certain brand of facial cleanser? Physician: Stop using it if it is red, swollen or itchy. ANGLE TECH from the 164,092 purchases of "face wash/makeup remover" by consumers in 2017 found that the most popular face wash/makeup remover brand among Taiwanese consumers is Kao's Minnie Biore.


The brands of facial cleansers/makeup removers most frequently purchased by Taiwanese consumers, the top ten in order of purchase frequency are: 蜜妮Biore、專科、露得清、巴黎萊雅、曼秀雷敦、妮維雅NIVEA、森田藥妝、碧菲絲、資生堂UNO、蒂芬妮亞. The face wash/makeup remover brands in this ranking include: 蜜妮Biore、花王MENS Biore、1028、露得清、多芬、資生堂UNO、牛乳石鹼Skinlife、卡尼爾、Nexcare、花王Curel、肌研、巴黎萊雅、旁氏、Zotos Accent、高絲KOSE絲芙蒂、花王可伶可俐、碧歐斯、耐斯澎澎、自白肌、膚蕊、無印良品MUJI、TISS、雪芙蘭、舒特膚、森田藥粧、碧菲絲、雅芳AVON、施巴、水平衡、高絲KOSE潤肌精、雅漾、舒適、聖克萊爾、薇姿VICHY、高絲KOSE雪肌粹、奇士美、霓淨思NEOGNECE、雅聞ARWIN、Lumina、莎娜SANA、高絲KOSE、我的美麗日記、我的心機、菲蘇德美、露姬婷ROSETTE、斯儂恩、牛爾NARUKO、韓國DERMAL、艾薇塔EVITA、GATSBY、DR.CINK、廣源良、DR.WU、DHC、SEXYLOOK、邁士、Pharmaact、瑞士薇佳、柔蝶ROUDYE、上山採藥、資生堂SHISEIDO、白雪、日本熊野Deve、康是美COSMED、歐治、芝研AZZEEN、HABA、布朗博士、古寶、MAN-Q、PELICAN、姍拉娜、SK-II、妙巴黎、屈臣氏、喜蜜HEME、妮傲絲翠、資生堂淨白肌、戀愛魔鏡、UY28、白媞雅WHITIA、佳麗寶KANEBO、菲希歐Fasio、山羊奶SHES、蘇菲娜SOFINA、RT、依必朗、小甘菊、艾杜紗、凱婷KATE、迪奧DIOR、伊的HITO、COSMIA、屈臣氏Collagen、雅聞倍優BIOCHEM、LOSHI、花戀肌、肌膚之鑰、碧芙雅、高絲KOSE雪肌精、台鹽、資生堂莉薇特麗、HANABI、靚采藥粧LINETSAI、敏弱MINON、MEKO、奈良彌亞、伊芮小姐、理膚寶水、史帝富Stiefel、植村秀SHU UEMURA、娜艾菩、媚比琳、潘柔PANROSE、香奈兒、DR.JART、諾婕蒂、DR.HUANG、帕瑪氏、家樂福、Innisfree、資生堂敏感話題、倩碧CLINIQUE、黎得芳、歐蕾OLAY、Etude House、魔法石、曼娜麗、蘭蔻、艾多美、BOBBI BROWN、CIAOKE、凱娜、契爾氏Kiehl's、潤覺茶、AISEN、佧登、YR、蔓尼MENS、必喜麗mandom、M.A.C、KUZAYA、韓國THEFACESHOP、琺頌、范倫鐵諾、CAUDALIE、布雅妮、雅蓮碧、棉花田、艾芙美、蕾蜜兒、百妮BIONEO、芙玉寶、絲芙蒂、星之冠、碧兒泉、沛特斯、艾森絲Essence、悠貝莉、愛迪達ADIDAS、中埔鄉農會、肌美和、台塑、路薇兒、朵蔓朵蓮、雅詩蘭黛、Puffy Rich、資生堂怡麗絲爾、后WHOO、芎林農會、北緯235、萊唯德、專科、曼秀雷敦、妮維雅NIVEA、蒂芬妮亞. There are 176 brands in total.

The sales status of facial cleanser brand "Kao Ke Ling Ke Li" in each channel, the top five stores in order of sales amount are as follows: 全聯福利中心、POYA寶雅生活館、7-11、家樂福Carrefour、屈臣氏watsons。The sales status of facial cleanser brand "Nivea NIVEA" in each channel, the top five stores in order of sales amount are: 屈臣氏watsons、POYA寶雅生活館、康是美COSMED、家樂福Carrefour、全聯福利中心。The top five facial cleansing/makeup remover brands sold in POYA Baoya Living Store, sorted by total sales amount are as follows: 蜜妮Biore、專科、巴黎萊雅、露得清、1028。

Source: ANGLE TECH 2017 Consumer Consumption Transaction Database

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