It is not the same as popular products between in COSMED and WATSONS, guess what?

You must have been to a drugstore like COSMED or WATSONS, right? What products do you usually like to buy? If I tell you that according to the statistical results of [ANGLE TECH], it is found that the things that consumers are used to buying in COSMED and WATSONS are completely different, where is the difference? guess! What do consumers like to buy at COSMED and WATSONS?

[ANGLE TECH] Statistics of 23,559 consumers in 18 cosmeceuticals and chain pharmaceutical outlets, the consumption status from January to February 2015.

[ANGLE TECH] Several interesting phenomena were found in these data.

1. The consumption amount of WATSONS and COSMED accounted for 92% of the cosmeceutical and chain pharmaceutical channels, and the consumption amount of the other 16 chain pharmacy channels was only 8%, which was almost disproportionate. WATSONS and COSMED cover almost all of Taiwan's cosmeceutical and chain pharmaceutical distribution markets.

2. Consumers of WATSONS spent an average of 1.66 times per person in two months. Consumers of COSMED spend an average of 1.62 times in two months, and there is no significant difference in the number of times consumers visit.

3. Comparing WATSONS and COSMED separately, 63% of the statistical consumption is spent on WATSONS, and 37% is spent on COSMED. However, comparing the number of stores between the two, WATSONS stores accounted for 57% of the market, while Kangshimei stores accounted for 43%. Therefore [ANGLE TECH] found that WATSONS has a market share of 57% of the number of stores but has captured 63% of the market share of consumers’ pockets. It can be seen that the business efficiency of WATSONS is much higher than that of COSMED.

4. The items purchased by consumers on WATSONS are mainly medical consumables, sanitary pads, and shampoo.

5. The items purchased by consumers in COSMED are mainly lotion/essence/emulsion, face wash/makeup remover, and body wash.